Audi: First Interactive Digital Showroom (+VIDEO)
Audi has introduced the first Audi City showroom in London as a solution of presenting a complete product line in a small urban storefront. The company integrated a number of interactive methods as gestures, touch and physical sample recognition for visitors to navigate freely themselves or with the help of an Audi associate through content. Playing a supporting role to the dealer network, Audi City will be present in over 20 locations in major international cities by 2015.
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