Advance In Retail Tracking Technology. Mannequins Are Now Able To Watch And Analyze You With Cameras From Kinect Built In Their Eyes (+VIDEO)
Retailers are tracking you while you’re shopping: they gather information about what you buy, when and where you buy things, and how much money you spend. This data is received from the loyalty cards, electronic transactions via credit cards and is then attached to a consumer profile. At present to optimize retailers’ offers for consumers, which in turn, improves the shopping experience, many companies resort to innovative technologies that help retailers to understand better shoppers’ behavior. Such important information like the effectiveness of displays and layout, or the most visited areas, is received with the help of mannequins that have cameras built in the eyes: they register age, gender, race and facial expressions to determine mood and attention in the store. Out of respect for the customer privacy, faces are digitized into just data, so they cannot be recognized by humans. To define the specific placement and share of consumer attention for retail items, 3D motion and heat tracking cameras are placed over shelves and aisles. The latest innovation is the use of the Intel’s Visual Intelligence System to improve retail performance. The widespread video security cameras in stores are now used to capture visual intelligence, with the help of Intel processors and specialized software. By running in-store video through such a setup, retailers can determine conversion rates, optimal staffing levels, monitor traffic flows in the store and capture customer demographics.