Ikea: Augmented Reality To Help Allen Wrench



augmented reality, ikea
The build-it-yourself furniture empire Ikea yearly prints 211 million copies of its product catalog. Back in 2011 Ikea addressed McCann, the creative agency behind the catalog to help bridge the gap between paper and digital copies. At the end of this month augmented reality features will appear in their print catalog.
When you glide your smartphone over pages with digital content, a variety of features emerge, like interaction with 3D models of products, videos about products, and digital how-to content. The users will even look inside the compartments of furniture with an “X-ray” feature, says Andreas Dahlqvist, Global Deputy Chief Creative Officer of McCann. Among pictures of bookshelves and Boksel tables, the customers will receive in their mailboxes, Ikea users will see special printed symbols, offering to start on new iPhone and Android apps for an augmented reality experience. The catalog and the accompanying apps for iOS and Android will be released on July 31.
Via: wired.com

Donate BTC: 1DUUZbiqjbJvzjuRZEwTS47bqgmnhEJ4XG

Donate ETH: 0x981FcEAAa895C6cee76D2876e9AfC649Dc0C4c75

More Posts:

Eco-Friendly Pre-Packaging
Boeing To Revive Sonic Cruiser
Microsoft Surface 2 (VIDEO)
Your Own Man-Made Island For Just $6.5 Million (+VIDEO)
Immortal Perfection: Stem Cells Know It
Touch Skin Watch: To Change Design At A Touch
Preview NEC Field Analyst - Facial Recognition for Retail
Touchscreen Interface For Seamless Data Transfer Between The Real And Virtual Worlds
3D-Printing Needle Creates Intricate Objects In Soft Gels
MATRIX PowerWatch - The World’s First Smartwatch Powered By Body Heat