Ikea: Augmented Reality To Help Allen Wrench



augmented reality, ikea
The build-it-yourself furniture empire Ikea yearly prints 211 million copies of its product catalog. Back in 2011 Ikea addressed McCann, the creative agency behind the catalog to help bridge the gap between paper and digital copies. At the end of this month augmented reality features will appear in their print catalog.
When you glide your smartphone over pages with digital content, a variety of features emerge, like interaction with 3D models of products, videos about products, and digital how-to content. The users will even look inside the compartments of furniture with an “X-ray” feature, says Andreas Dahlqvist, Global Deputy Chief Creative Officer of McCann. Among pictures of bookshelves and Boksel tables, the customers will receive in their mailboxes, Ikea users will see special printed symbols, offering to start on new iPhone and Android apps for an augmented reality experience. The catalog and the accompanying apps for iOS and Android will be released on July 31.
Via: wired.com

Donate BTC: 1DUUZbiqjbJvzjuRZEwTS47bqgmnhEJ4XG

Donate ETH: 0x981FcEAAa895C6cee76D2876e9AfC649Dc0C4c75

More Posts:

Boeing SUGAR Freeze: A Fuel Efficiency Question
Personal DNA Sequencer Will Be Sent To Mars
LCD Display Will Show Text Messages On A Contact Lens (+VIDEO)
Snow Goggles With Full HD Recording
Innovative Levitating Computer Mouse
The Frankenburger Made From 'Synthetic' Meat (VIDEO)
A Sneak Peek At The Futuristic Cruise Ships That Will Hit The Seas This Year
Computer Memory That Can Store About One Terabyte Of Data On A Device The Size Of A Postage Sta...
Energy 2064 with Professor Donald R. Sadoway
Shark-Detecting Drones To Patrol Australian Beaches