Targeted Ads On…Billboards. From GM.



GM, personalized billboard ads
General Motors has applied for a patent according to which their highway billboards will show ads relevant to the driver. That would be done through data collected from their OnStar in-vehicle system. GM and OnStar emphasized the billboards are to collect information regarding the destination only, when inputted by the driver. This info will be treated as anonymous and deleted from the ad server immediately after.
Via: psfk.com


More Posts:

Great Wall Of MultiTouch
Watch Mirage While Having Your Hair Done
Experience E-driving With Ferrari F750 Concept Car
Boeing CHAMP – Counter-Electronics High-Powered Advanced Missile Project
FDA Approves First Ever Personal Exoskeleton
Cameras Talk To Each Other To Track Pedestrians
Meet Spot, The Newest Four-Legged Robot From Boston Dynamics
Minimize Jet Lag with AYO Smart Glasses that Mimic Sunlight
Marines Testing Spot, The Four-Legged Robot
US Army Reveals Truck-Mounted Laser To Shoot Down Drones