Targeted Ads On…Billboards. From GM.

GM, personalized billboard ads
General Motors has applied for a patent according to which their highway billboards will show ads relevant to the driver. That would be done through data collected from their OnStar in-vehicle system. GM and OnStar emphasized the billboards are to collect information regarding the destination only, when inputted by the driver. This info will be treated as anonymous and deleted from the ad server immediately after.

More Posts:

Liquid Floor
Hospital Catamaran For Urgent Aid At The Sea
Crystal Ball Camera
Genetic Data Storage: 700TB In One Gram Of DNA
NASA’s Game Changing Technology Development Program
Ford Atlas Concept Reflects The Future Of Pickup Trucks
Dr. Guero's Robot Balances On A Pair Of Nail-Like Stilts (+VIDEO)
Commercial Moon Lander Unveiled by Moon Express
BMW i8 In Detail. Laser Light
World's First Hydrogen-Powered Tram Rolls Off Assembly Line