IBM Prototype For Augmented Reality Shopping
IBM research scientists have released a prototype app for augmented reality experience combined with usual in-store shopping. To use it consumers have to download the application, register, and create their profile with personally important features: allergen info, packaging data, discounts, prices and even reviews. When the users point their device’s camera at a product in an aisle, the app recognizes them and provides all the details. Social networks can be integrated into the information stream, depicting friends’ comments or reviews on the product.
Via: psfk.com
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